TARGET AUDIENCE, IDEOLOGY & REPRESENTATIONS

Target Audiences

When creating a magazine, the target auidence is the most considered aspect when  putting it together; this then is designed to ensure that is pleases the people it is aimed and makes sure it appeals to them.

In this, the use of pictures, colours and fonts all need to reflect and represent the genre of the magazine and who it is aimed towards. For example, dark, dull colours such as black, grey and reds are more likely to be found on an indie/rock magazine, where as colours like blue, orange, pink, green and yellow are more likely to put associated with a pop magazine.

To help support this idea, below are copies of NME magazine front cover which is categorised into a indie/rock genre.

As you can see from the two examples the titles are printed in a large red bubble font with a white border, which immediately draws attention to the magazine cover. The large images gives clear indication on who is mainly featured within the magazine and the increased size of the tag line suppling insights of what the article is going to be about.

The colours used throughout the cover clearly demontrates a bold, powerful display which could similarly show connotations of the genre of music it is representing for and is targeted at people who favour this kind of music and enjoy the thrills and excitment it brings.

The facial expressions on the artists faces seem to be plain, lifeless or either quite aggressive that can show the representations of the genre of music as either being quite dominating and controlling over the audience.

All of the colours, fonts and images come across as quite forward and in your face which can show that indie/rock music is unsubtle, noisy and harsh in which the target auidence may enjoy and like.

The black background used on both magazine covers conveys ideas that the music is quite dark and maybe isolating considering many people may not enjoy this style of music however for people who like it, it may influence and interest them more into purchasing it.

As you can see from the two main pop music magazine covers the colours tend to be very girly, pretty and quite pastel. This could show mainly that they are targeted towards girls or the female generation. This can also be supported by the idea that the artists on the covers are both male bands which girls are more likely going to be interested in and find them attractive. All of these features are used to capture female attention and to help lure them into buying the magazine. 

There are several images of boy bands and 'instant makeovers' which are all at interest to girls. The more pictures and 'girly' features there are on it, the more likely people are going to be interested into wanting to buy it. 

All of the fonts are sans serif which ables to portray modern and up to date thoughts signifying all the information invloved is 'in' at the moment and is the latest hot gossip girls tend to want to know.

Ideologies

This is when people have certain beliefs or ideas about something in particular. For example, some people may have a range of thoughts on different genres of music and this would show in the way they represent themselves.

Two genres what show obvious different ideologies are pop and hip-hop. The main thoughts about pop music are that it has positivevibe, non violent or explicit, never abrasive and usually has universal appeal whereas hip-hop music tends to be associated mainly with drugs, sex, violence and being aggressive.

Thinking about the target audience, this may also be included when people have ideologies. With all the positive diction with the genre of pop, it would make more sense if the cover was full of bright yet calm colours, yet because of the negative diction being asscotiated with hip-hop/rock it is more suitable for the the colours to be dark and plain.