SHINDIG!

This is a very good example of a magazine which is aimed to a niche market. A niche market is a target audience aimed at a small audience. This opposite of this is a mass market which is aimed to the majority of the population based around a popular genre to what a vast range of people favor to.

Shindig! is a magazine based around 4 music genres: mod, psych, freak beat and garage rock and is published 6 times a year. 

The normal magazine costs round about £4.95 while the back issues cost round about £8.50 each and the books cost £9.50-£17.50. With the magazine you also have the option to subscribe to it meaning you pay for them all in one go and receive the copies in the post - the only advantage of this is that you only save a little bit of money!

From doing research and viewing a version of the magazine in class, it is clear to see that colour plays a massive factor within each copy. Some fans see this as a big attraction as it livens the music and magazine up and gives it more interest and appeal. 

As you can see from the name of the magazine (shown above) the font is very adventurous and has kind of a 'hippy' style. This could be used due to the magazine being individual and aimed towards a niche market so that it gains more interest. The use of the different colours placed behind the title could represent the variety that the magazine holds, yet show its high profile, positive attitude it produces. 

Social media such as Twitter and Facebook have been incorporated on to the website to help advertise the magazine in order so people become more aware of it. In the Twitter advertisement on the website it says "Shindiggers on Twitter" showing that people who are involved and like the magazine have their own recognition, making it seem as if they are part of a 'group'.

This is the latest issue of the magazine.