Wednesday, 22 February 2012

INDIE MOOD BOARD.


On this mood board that I have created I have focused on the main bands and artists that are in the indie genre. As I do not pay much attention to this genre, I had to do lots of secondary research on what kind of bands and artists feature in this style of music, overall Wikipedia came in very helpful seeing as it listed e v e r y o n e who performs in this music! As well as this I asked a friend who prefers this genre of music to any other and listed several indie bands; this came in very useful.
Some main artists who I'm aware of such as Coldplay, Kaiser Cheifs and Ellie Goulding feature on this mood board and are fairly recent. From doing secondary research into the indie artists I found that they are all very similar when it comes to image; this is supported by the pictures on the mood board as you can see they all look similar yet unique and different at the same time. Further more this is assisted by the ideology of indie bands; this is mainly them being 'unorganised', independent, and unfound.
By looking at the images, it was obvious to see that the majority of the artists were bands rather that individual artists. If I wanted to use conventional features for my magazine, I would have had to take this into consideration and used a group of people (so that it looks like a band) for my image on the main cover of my magazine rather than just one as a individual artist.
As well as this the expressions on the artists face look quite focused and serious which kind of matches the style of their music. Along with this most of the pictures have feature direct mode of address (eye contact) which makes the readers feel more personalised.
Similar to the pop mood board, I have included a varitey of camera shots which range from mid shots, long shots and close ups. I think the most effective picture is a mid shot because it shows a significant proportion of the aritists while it focuses on more detail to their upper half of the body; this could maybe make the readers feel as if they are more informed on information and knowledge about them.
From looking at the images, it is noticable that the colours used are quite dull and dark which could reflect off their lyrics - typically to do with things that relate with alcohol, drugs or real life. Considering the colours used are quite dim it creates negative thoughts and connotations to the music and artists.

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