New Musical Express (otherwise known as NME) is a weekly music magazine which started being published in 1952. The magazine originally started out as a music newspaper but finally moved into the magazine style in 1998 and it was one of the first magazines to include a singles chart. Along with this it became the best selling Bristish Music Newspaper and was usually paired with gonzo journalism (journalism to do with claims and objectivity) but then got associated with punk/rock style music.
Within each NME magazine, it is typical to find a 'Band Index' on the left hand side of the contents page which lists all bands you can find in the magazine and supplies the readies with the page number to find them on. Every 70 page issue is split up into 5 sections: news, radar, reviews, live!, and features and within these it provides you with all the lastest informaton and gossip about your favourite bands.
WHO IS THE TYPICAL READER?
According to the National Readership Survey (NRS) it seems to be that around 253,000 people purchased this magazine during October 2010 to September 2011. The website also splits the males and females to see the difference between the statistics. On average 167 men purchased the magazine during this period whereas only 86 females brought it. Alongside this the age ranges show the difference on which age boundary buys it most; 15-44s have brought 218 copies while 45+ have only brought 34 copies.
MAGAZINE HOUSESTYLE:
Through each magazine, it shows consistancy as the mast head is always in sans serif, upper case, red print with a white border saying 'NME' and is usually placed on the top left hand side on the page. A main image is usually centered on each cover to help draw the readers attention and give them clear insights on who is being featured within it. Alongside this, a subtitle of the artist being displayed it splashed across the image in a bold eyecatching colour. Other text commenting on what else is in the magazine is printed on the sides of the image so people can read it easily and so it doesn't dominate over the main purpose/picture of the magazine topic.
Similar to Q magazine, the artists/bands give the readers direct eye contact which can allow the reader to feel more involved and engaged into the magazine.
WHO PRODUCES AND DISTRIBUTES IT?
IPC (international publishing company) Media produced NME. Time Warner, which is known to be one of the largest media companies, distributed this magazine.
HOW SOCIAL GROUPS ARE REPRESENTED:
This magazine is based around the genre of rock/punk music and bases their main artists and bands on that style of music in order to gain more attention from readers. Obviously as the majority of readers favour this genre of music, the magazine continues to target them with their continuity of indie bands and artists being published on the front covers. Plain and simple colours are used throughout each magazine cover which could support ideas that these bands are not mainstream or 'pop' seeing as pop music tends to associated with happy, positive thoughts meaning that bright colours often are paired with it.
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