MY TARGET AUDIENCE.

When it comes to creating a magazine, you have to consider and pay a lot of detail to the kind of audience who you want to target the magazine for. This is very important as it determines the content involved in the magazine, the house style of it and mostly targeting it to sell to the specific audience. The way I have based this is by following the acronym of 'sagel' meaning socio-economical class, age, gender, ethnicity and lifestyle.

• Socio-economical class: I think that the majority of the population is middle/working class, therefore I will be basing my magazine around this social class. I think this is a good idea as they will  still be able to afford the magazine and it will have the correct level of formality for them.
• Age: 13-17 (middle of teenage years) is the age range of my target audience as most pop magazines have a similar target audience and have been very successful. This has influenced me to create my magazine based around these ages. As well as this I think that the content of the magazine will be more fun and exciting seeing it's for younger people.
• Gender: I am aiming my magazine to young females as I feel this will enable me to use a wider range of features as I feel that the information will be easier to apply to it.
• Ethnicity: For my magazine I am going to be aiming it at British and American people as the majority artists are an English or American origin therefore it will have more appeal to these audiences.
• Lifestyle: The kind of lifestyle that my target audience leads it like any other typical teenage girl - obessed with boys, the latest gossip and the newest trends. After doing some primary research I found that their favourite shops are Newlook, Rev, and River Island. Also I found out that a lot of them are on social networking sites such as Facebook and some even venture off into Twitter. From this it could be possible that I could link some of the magazine features on to a social networking site in order to gain more recognition and popularity. Most of the target audience said that shopping, going out with friends, music and social networking were their best hobbies and Nandos was their fave place to eat! As well as about 90% of them said they owned an ipod or some sort of mp3 player and their favourited genre of music was mostly pop, however some commented that Indie/R&B was becoming more popular between the 13-17 yr old friendship groups. On average the top 5 artists that were most played on their ipods/mp3s were Justin Bieber, One Direction, Jessie J, Rihanna and Katy Perry. This information could be useful as if they are so interested in their music, then surely they would be just as interested in articles produced about them-meaning more interest in the magazine! A lot of them also said that they love pets such as cats and dogs; this could be a thoughtful idea to use in my magazine as it would gain more of the audiences attention seeing as they love them.